61% of marketers are betting on MMM to improve their measurement strategies.
According to a September 2024 study by EMARKETER and Snap Inc., 61.4% of US marketers spending over $500,000 per year on digital advertising consider Marketing Mix Modeling (MMM) a priority for optimizing their measurement tools.
Why?
Because MMM offers a comprehensive view of omnichannel performance and addresses privacy challenges.
The Challenge?
MMM remains complex to implement, and sometimes lacks granularity. With the arrival of open-source tools developed by Google and Meta, its adoption is expected to accelerate.
Our Approach at mediaROI
At mediaROI, we turn this complexity into opportunity. We offer MMM models tailored to the specific needs of advertisers, integrating diverse data (online and offline) and leveraging technological advances for clear and actionable insights. We support our clients in maximizing the impact of their investments and navigating successfully through a rapidly evolving marketing landscape.