The mediaROI MCP: your measurement, available to your AI tools

The mediaROI MCP server exposes your measurement results to Claude, ChatGPT, Gemini, Cursor and your own agents. It also works the other way: your assistants find your data where it lives and send it to the platform.

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How does MCP work?

  • Two-way exchange — results to your assistants, data to your MMM
  • Data collection — your assistants draw from your sources

MCP is a gateway. On one side, your AI assistants fetch your data where it already lives. On the other, they query your model and return the results in natural language. You stay in the tool you use every day.

Your MMM results, without switching tools

Your teams ask their question in Claude, ChatGPT or Gemini. The answer comes from your model: contribution by channel, ROAS and marginal ROAS, saturation curves, comparison between two periods, simulation of a reallocation. And if your data teams have their own agents, they query the MCP the same way.

Example“What share of my Q4 2025 revenue comes from media, and where am I saturated?”
A marketing lead working on her laptop in a coworking space

Collect your data without leaving your AI assistant

Data collection is the longest step in an MMM, and the one that makes many advertisers give up. It is the area we have worked on most. MCP shortens it further: describe what you need to your assistant, and it finds the files and sends them to mediaROI.

This applies to anything stored in a file: offline media plans, agency exports, internal spreadsheets and promotion data. Anything arriving through MCP goes through the same checklist and validation as everything else: nothing enters the model until you have approved it.

Find the 2024 and 2025 TV media plans in our Drive and send them to mediaROI.

MCP mediaROI

TV media plan 2024.xlsx

TV media plan 2025.xlsx

Sent to mediaROI

I found both TV media plans and sent them to mediaROI.

FAQ

Frequently asked questions

What is an MCP?
Model Context Protocol: an open standard that lets an AI assistant connect securely and directly to an external source. In practical terms, your AI tools can talk to your MMM.
Can the MCP modify my models?
It reads your results and sends data that is then validated in the platform. It does not change your model settings.
Is it included in my subscription?
Yes, MCP is included at no extra cost.

Discover the platform

30 minutes to walk through a complete model and ask your questions