A saturated channel returns little for each extra euro, an under-invested one still returns a lot: these are diminishing returns. The budget simulator compares the marginal ROAS of all your channels and moves spend towards those that still have returns left.
Test the reallocation before you commit a euro
Move budget from one channel to another and read the effect on your overall ROAS, before the plan is signed.
What the simulator shows
The simulator turns your model results into budget decisions. It compares your channels together, factors in their saturation curves and projects how a new allocation would affect revenue and ROAS.
Start from your current plan, move spend and immediately see what the scenario changes. Keep the same envelope and improve its allocation, or test a different budget before committing it.
Budget simulator
Drag the sliders. Revenue and ROAS recalculate.
Revenue14.1 M€
Blended ROAS4.98
Illustrative simulation. Sample data.
Two questions it answers
Same budget, different split
Keep the envelope, move the money. The simulator reads your saturation curves and shows where the next euro works harder.
Different budget, best split
Raise or cut the envelope and see the allocation that maximises the objective you picked.
Saturation curves: every channel has its own, the simulator reads them all
A saturation curve, or response curve, shows what a media channel returns at every level of spend. mediaROI estimates one per channel, on your own history. Your point on the curve is your current spend. The slope at that point is marginal ROAS: what one more euro would return.
On every simulation, each saturation curve shows two points: your observed spend and the simulated amount. You see where you saturate and where headroom is left. Every scenario also carries its reliability level: close to your observed spend, the model is on familiar ground; the further the scenario moves away, the more the simulator flags it.
Saturation curves
| Media | Investment | Contribution | ROAS | mROAS | Reading |
|---|---|---|---|---|---|
| TV | 836 k€ | 3,301 k€ | 3.95 | 1.50 | in its useful range |
| Social | 1,047 k€ | 4,897 k€ | 4.68 | 1.30 | close to saturation |
| SEA | 632 k€ | 4,002 k€ | 6.33 | 2.60 | under-invested |
| Influence | 318 k€ | 1,900 k€ | 5.97 | 3.20 | under-invested |
ROAS = revenue generated for every euro spent on media.
mROAS = revenue generated by the last euro spent.
Illustrative curves. Sample data.
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