Measure the real ROAS of your media with our Marketing Mix Modeling platform

Know what each channel really returns, and test the next move before you commit to it. Your sources connected, your MMM models up to date, your budget decisions in one place.

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Contributions over time
By day
202420252026
  • Baseline
  • TV
  • Social
  • SEA
  • Influence
Illustrative chart. Sample data.

Four things the platform does

Data
Connect your media, analytics, CRM and data warehouse sources, then check them against a data checklist before anything is modelled.
Models
Bayesian MMM, attribution calibrated by the model, and your incrementality tests used as priors. Refreshed at the cadence you choose.
Marketing performance
Contribution, ROAS and saturation for every channel and every partner, day by day or year by year.
Simulation
Move budget between channels and read the effect on your overall ROI before the plan is signed.

One loop, four moves

Sources come in, models run, results come out, and the next arbitration is tested before it is signed. The loop runs again at the cadence you choose.

DATA
Connect your media, analytics, CRM and data warehouse sources. Everything is checked against a data checklist before anything is modelled.
Media APIsData warehouseFiles
Click a step.
DATAMODELSPERFORMANCESIMULATIONrefreshed at your cadence

Look closer

Budget simulatorTest a reallocation before you commit a euro.mediaAIAsk your model a question in plain language.MCP and AI agentsYour results, inside the AI tools you use.ConnectorsOver 30 native connectors, plus your own files.

R², MAPE and the priors are visible on every model, so your data team can see how a number was built and challenge it.

Open by default

Every model ships with its quality indicators: R², MAPE, confidence intervals and the priors it was given. Your data team can inspect how a number was built, and challenge it. A ROI figure is only worth something when you can explain how it was obtained.

Model quality
R²
MAPE
lowhigh
Confidence interval
PriorsAssumptionsCoefficients

Models are not the deliverable. Decisions are.

A media strategist works with your teams on the setup, the reading of the results and the arbitrations that follow. The platform runs continuously; the people who know your business stay in the loop.

Meet the team →

Discover the platform

30 minutes to walk through a complete model and ask your questions