An effective Marketing Mix Modeling (MMM) relies on one essential condition: reliable and well-prepared data. Without it, there is no way to obtain actionable insights or make informed media decisions.
At mediaROI, we have made data preparation a strategic asset. Our goal? To transform what is often perceived as a major obstacle into a simple, fast, and secure step.
Why Data Quality Is Crucial
Incomplete or poorly structured data can bias your analyses and distort your results. The completeness and quality of the information collected are therefore essential to ensure a robust MMM and obtain relevant recommendations.
Simplified Collection by mediaROI
We have developed an integrated approach to facilitate this step:
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APIs for Digital Media Data
For your investments on the main digital platforms (Google, Meta, TikTok, Amazon Ads, Bing, and soon others), we offer direct APIs. This automates the collection of spending and broadcast volumes with weekly or daily granularity, ensuring accuracy and reliability.
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Agency Partnerships for Offline Media Data
For TV, radio, out-of-home advertising, or other offline media, we collaborate with your agencies and their research/measurement teams. Through standardized exports from their media planning tools, we obtain complete and properly structured data.
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Secure Platform for Your Other Data
For sales, promotions, internal events, or external factors, we provide a secure platform to upload your Excel or CSV files. And for each of these files, our teams handle the cleaning and formatting: no more of the time-consuming work that many dread in the MMM process.
Data Ready for Actionable Insights
Thanks to this approach, we collect your data comprehensively and reliably. Our data scientists and media strategists ensure not only the technical quality, but also the business relevance of each piece of information.
The result? A robust model and actionable insights, delivered in just 3 weeks after data collection.