The challenge
The business context
Measure the impact of media activations on revenue and decide between paper flyers and digital.
Weldom wanted a clearer connection between media activations and revenue, and a more objective way to arbitrate between paper flyers and digital levers.
Measurement focus
Print vs digital allocation
Key impact
+2,6%
incremental revenue following the optimal mix recommended by mediaROI
Study objectives
Connect media activations to incremental revenue.
Compare the contribution of print and digital more precisely.
Turn learnings into practical budget decisions.
What mediaROI delivered
Actionable insights on strategic choices that had been in place for years.
A recommended mix associated with a +2.6% incremental revenue potential.
Learnings already being used to guide 2026 budget allocations.
Client testimonial
“The mediaROI approach provided valuable insights into strategic choices that had been in place for years. We are already using these learnings to guide our 2026 budget allocations and optimize our media investments.”
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