The challenge
The business context
Measure media impact on revenue, identify cross-product synergy effects, and optimize allocations.
Calgon wanted to quantify media impact on revenue, better understand cross-product synergies, and improve allocation decisions.
Measurement focus
Cross-product synergies
Key impact
+1,1%
potential incremental revenue through the optimal recommended mix
Study objectives
Quantify the contribution of media and marketing levers.
Identify interactions across products within the portfolio.
Better inform future allocation decisions.
What mediaROI delivered
A clearer view of the contribution of each lever.
Cross-product synergy effects surfaced through the analysis.
Results already being integrated into 2026 budget decisions.
Client testimonial
“The analysis conducted with mediaROI helped inform strategic decisions by quantifying the contribution of our various media and marketing drivers. We are already integrating these findings into our 2026 budget allocation decisions.”
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