The challenge
The business context
Maximize new customer acquisition and understand the impact of media mix on subscriptions.
Ultra Premium Direct wanted to maximize new customer acquisition and better understand the role of media mix on subscriptions.
Measurement focus
Acquisition and subscriptions
Key impact
+6,8%
potential new customers through media mix optimization
Study objectives
Identify the best-performing acquisition levers.
Measure how media mix affects subscriptions.
Get actionable optimization recommendations quickly.
What mediaROI delivered
The top-performing levers were identified in only 3 weeks.
A clearer view of how media mix impacts subscriptions.
A +6.8% potential uplift in new customers through mix optimization.
Client testimonial
“Thanks to mediaROI, we were able to identify precisely, and in 3 weeks only, the best performing levers for our New Customers acquisition campaigns. An efficient partnership with concrete and actionable outputs!”
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